Our Journey

Follow the path from Nam Định to Tokyo as we build a global phở brand

March 22, 2025

Recipe Development

Third Noodle Experiment: Progress with Pho Noodles in Japan

Third time’s a charm? Refining Nam Định-style pho noodles in Japan with better tools, a tweaked recipe, and family taste-tests—getting closer to the real deal!

#rice-noodles#recipe-development#japanese-tools#thai-jasmine-rice#pho-co#nam-dinh#experiment#family-cooking

March 16, 2025

Recipe Development

Second Noodle Experiment: Refining Pho Noodles in Japan

Round two of crafting authentic Nam Định Pho noodles in Japan: tweaking ratios, upgrading tools, and learning from failures—plus a surprise discovery from my wife!

#rice-noodles#recipe-development#japanese-tools#thai-rice#pho-co#nam-dinh#experiment

March 9, 2025

Recipe Development

First Noodle Test: Crafting Authentic Nam Định Phở in Japan

Our quest for authentic Nam Định Pho starts with the perfect noodle. Join us as we hunt for the right rice in Japan and tackle our first noodle-making experiment!

#noodles#recipe-development#japanese-ingredients#thai-jasmine-rice#pho-co#nam-dinh#experiment